Anyone who thinks that Paris, London, Milan and New York remain the only sources of international fashion today, little know about what is really happening in terms of fashion around the world. Of course, these cities continue to conglomerate much of the international fashion industry, many of the most important designers are strategically placed in them, but much more is happening in some other cities, such as in Budapest. Besides having a lot of independent designers, Budapest aroused the interest of the consumer market to fashion; “Made in Hungary” is present.

The future does not belong to the old dinosaurs, to the same markets. From the place of the margin, from the borders and out of the common patterns, at present, new and riskier models are being tried, new ways of dressing, different costumes, and riskier products at better prices by independent designers, sound much more interesting. The WAMP fair that takes place regularly in this city verifies this.

It is noteworthy that some of the most important and recognized brands are more established in Budapest, either in shopping malls in central areas of the city or intermingled with small shops in the historic center. Brands like Vapiano, United Colors of Benetton, Sisley, Tommy Hilfiger, Hugo Boss, La Coste and Nanushka will be waiting for. All these brands are available in the ” Fashion Street ” on the remodeled Deák Ferenc Street.

Keep in mind, that style in Budapest at night is very important; both women and men, are risky, wearing trendy and sexy clothes, when it comes to conquering the nights of dancing and fun that the city offers. Do not be surprised that some residents actually spend time and money in the production of their daily clothing. Like in any big city, the style is considered long before romance.

Another essential place to find the best in fashion in Budapest is the shopping mall next to Blaha Lujza Square. Here you will find a greater variety of items in some very exclusive, small shops and recreational areas, as well as other services to spend an entire afternoon shopping.

While the most of the best in clothing, shoes and accessories can be found at the center of the city, exploring some nearby areas you will find interesting shops where there are plenty of unusual items and great prices. Like going hunting, it�s about going with the keen eye and explore everywhere. Never miss the deals at the beginning of the year, some weeks after Christmas holidays.

Alexa Ray

Get apartments in Budapest and explore its ancient and modern streets, filled with fashionable shops and curiosities. Going shopping is an adventure that requires a careful city exploration, Budapest awaits.

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Translated by: Hans
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When it comes to creating in fashion, the best thing to do is to be irreverent and uncontrollable. Urban fashion is in constant change, just like cities, and one has to dress to rise to the occasion. The challenge is in knowing what to choose confidently among the best designs and models for each situation, each event, each day. Today, the role of fashion in culture is still expanding, for good or for bad, and it constitutes itself even more into an indispensable factor to understand youth, the political circumstances of politics and towards which direction common interests are going. The main thing is not to lose your mind when choosing a design, by trying to impress or being casual.

The visual production of today surpasses the limits of assimilation of all Internet users. In other words, a large part of the world is connected to a marasmus of images and stimulants which surpass our capacity of interpretation. From this distinctive feature of our present, fashion uses resources such as design, photography, recycling and politics to be able to denounce or praise its own market. The biggest companies in fashion of today don�t waste time on their studies on market campaigns because now it�s clear that fashion is on the street and it follows the street, for the street. Never doubt in finding a new garment or style by walking around where you usually do. You just have to have a little more curiosity and risk, finding new designs, vintage clothes or accessories in any city which you go to. It�s not about being original, as you know, but more about knowing how to organize those accessories and clothes which go best with your personal style.

Like in all European cities, even more now in this globalized era, Budapest also generates new fashion and clothing trends. As it�s well known, fashion in Budapest is part of its daily life, just as it is to always present new models on the international catwalk. Budapest is among the cities which the fall of the Berlin wall suited best. Certainly a city which offers a lot of culture, history and art, as well as first class night entertainment. All of this fits perfectly with a perspective of global growth, in which those cities which were isolated before due to old ideological systems, now flourish trying to be in the centre of the international cultural production.

Retrock presents some of the most interesting designers in Budapest, among which we can find Nanushka, Use Unused, Tamara Banuff and Je suis belle. At Retrock you can find unique pieces, all of them original samples of the newest in international trends. Also, of course, there�s international designer clothes, and fashion created from recycled elements, new materials or vintage, as well as comic books, posters of the 60s and 70s and the best kitch accessories that you can imagine. All of this in an atmosphere in the centre of Budapest, with the best service from a young stuff filled with great energy. For more information of Retrick, visit its official webpage clicking here: http://www.retrock.com/

Alexa Ray

Nothing better than getting apartments in Budapest and being part of emerging fashion in this beautiful city.

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Translated by: aleixgwilliam
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To talk about design in today�s day and age is to be aware of what is really going on in the field of aesthetic exploration and production and marketing means. All of it is linked with one another: don�t expect that the new t-shirt that you�ve bought in the kitschiest shop in your city has nothing to do with any new conceptual agenda or relation with the newest in political complaints or new ways of production which are environment-friendly. Many designers, today go for �green� trends, an option which as well as helping the planet with its immediate corrosion and destruction, works as an even more seductive factor for the product you�re about to consume; and it�s more than obvious, don�t let them fool you: behind any attempt of �political correctness� there�s also a catch to get more money out of you so that others make more money.

The ease that design production is made with these days, thanks in the same way to quicker and more efficient means of production, makes that many young people can show their work and that there�s a larger variety of new possibilities. Despite that quantity doesn�t mean quality, what�s true is that among more range of choice regarding fashion, accessories, objects, music or home decoration, there are better options of finding the right gift or fetish. In other words, as well as being a very good option so that thousands of creative people gather, Wamp is also one of the best places to find the most unusual and special Christmas gift, which will surely delight the person receiving the gift, because they will have a unique stylish item, and especially because it will be the latest in Budapest�s world of design.

And so, Wamp is more than a market, it�s a designers exhibition, a space of action, an emerging community of new talents in Budapest. Wamp presents itself once or twice a month during the year. This way, the best in design is available for citizens, tourists, curious people and everyone who is passing by or lives in the beautiful city of Budapest. This way, Wamp is the perfect meeting place for creative people from around the world, as well as the trend setters who search for the cutting edge in European fashion.

Wamp presents the best in graphic arts, photography, painting, sculpture, ceramics, home textiles, fashion, accessories, jewelry, furniture and gastronomy. Some of the names you have to remember when visiting Wamp are, MÍO Design, Gera Noémi, Muka Viktória, Kaintz Regina, Czeizler Zsolt, Földi Klára, Ligeti Miklós, BringaBag, Becker Judit, Csekő Etelka and MUSU among others. For more information on Wamp visit the following webpage: http://www.wamp.hu/

Alexa Ray

Get apartments in Budapest and be part of its vibrant cultural life as well as the unmissable Wamp Market, where you�ll definitely find what you were looking for in new fashion, design and accessories. Highly recommended for artists, designers, art critics and, of course, trend setters.

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Translated by: aleixgwilliam
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Munkácsi Martin was a pioneer of photojournalism, who paved the way for one of the most important visual cultures of our time. His biography reads like a Hollywood story, of the American dream come true. Born in Hungary in 1896, he was a huge success in Germany and the United States in the 30´s and 40´s, becoming the highest-paid photographer of his time.

He started as a sports event photographer, then worked with the legendary Lazlo Moholy-Nagy for such renowned German magazines as Uhu, Koralle and Die Dame. But like many artists, intellectuals and geniuses of his time, he fled to the U.S. when the Nazi party took power in Germany in the 30�s, and was sponsored by Harper�s Bazaar magazine in New York.

Here his work began to revolutionize the field of fashion photography. He emphasized composition and editing of images. Mythical figures of cinema and public life such as Katherine Hepburn, Leslie Howard, Fred Astaire and the iconic Marlene Dietrich posed in front of his lens. However, with the rapid transformation of the medium after the 40�s and a major shift in aesthetic patterns, magazines gradually began to lose interest in his work, until finally the star photographer fell into oblivion.

The exhibition “Martin Munkácsi: Think while you shoot” which opened on October  7^th at the Ludwig Museum in Budapest, after passing through Hamburg, Berlin, New York, San Francisco and Moscow, rescues the groundbreaking work of the photographer from obscurity, to commemorate the great achievements that he contributed to photojournalism.

Heloise Battista

Rent apartments in Budapest , and get into the glamorous world of Munkácsi until January 9, 2011. 

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Translated by: salome antigone
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